In a public relations piece, NBC covered the June 2011 visit of First Lady Michelle Obama, her daughters and her mother with the South African freedom fighter and former South African president Nelson Mandela, and toured his foundation with his wife. Good public relations piece for President Obama in the U.S. and internationally and good exposure for Nelson Mandela, his new book, his foundation, and his museum, which should increase revenues.
The tone and the images were all very positive and the story ran by NBC should help all parties in their PR efforts.
No comments:
Post a Comment